Highlights for Children Launches New Highlights Every Day Mobile Experience
Iconic children's publisher inspires kids to laugh, create, think and learn with a daily delivery of Fun with a Purpose™
April 13, 2016 (Columbus, OH) — Highlights for Children, Inc., the growing family-media brand and publisher of the most-read children's magazine, is excited to announce its new interactive mobile experience, Highlights Every Day. In today's crowded digital landscape, Highlights Every Day offers the screen time kids crave, backed by the quality content parents have always trusted and expected from Highlights.
Created in partnership with Fingerprint, Highlights Every Day features classic Highlights "Fun with a Purpose" reimagined for growing digital consumption habits of children. With kids' screen time averaging more than four hours a day, parents are increasingly concerned about what their kids are doing with their devices. Highlights Every Day delivers high-quality content that's both fascinating to kids and trusted by their parents. This content includes original videos and quizzes, engaging fiction and non-fiction, and fun puzzles that build skills and stretch young minds. Included, of course, is the iconic Hidden Pictures puzzle popularized by Highlights.
Highlights Every Day is a celebration of fun and exploration. Each day, the child is presented with a wrapped gift. When clicked upon, the gift releases up to five new pieces of content—a delightful mix of activities to read, watch, and do. The more kids use the app, the more activities they will accumulate. They can scroll through their collection, personalizing their experience by saving their favorites and consuming expertly crafted content that inspires them, in the Highlights tradition, to become their best selves—creative, curious, caring, and confident.
"Highlights Every Day provides parents with the safe, trusted, educational content that they expect from us, in a new on-the-go, portable format," said Kent Johnson, CEO of Highlights for Children, Inc. "What's truly unique about Highlights Every Day is that it's neither a digital replica nor a replacement for our much-loved print publication, but an easy-to-consume, mobile platform inspired by Highlights magazine. We know that kids are going to love getting a present from Highlights every day, and parents can feel good about handing their kids a phone or tablet, knowing they're learning and having fun with it."
Fingerprint CEO Nancy MacIntyre notes, "Parents who want to foster curiosity and a love of learning in their children will find the new experience to be invaluable. Our team has partnered with Highlights to create a living, ever-changing experience on mobile; kids will be eager to log on every day and discover something new."
About Highlights for Children, Inc.
Devoted to providing "Fun with a Purpose," global family-media brand Highlights for Children, Inc. has helped kids become their best selves for generations. In addition to its flagship magazine (Highlights), the company's other offerings include a preschool magazine (High Five), a bilingual magazine (High Five Bilingüe), an infant and toddler magazine (Hello), a children's book company (Highlights Press, which includes Boyds Mills Press), puzzle book clubs and a variety of digital products. Connect with Highlights at Facebook.com/HighlightsForChildren and on Pinterest.com/FunWithAPurpose.
About Fingerprint, Inc.
Fingerprint is a global mobile technology company that powers games and curates play-and-learn content to targeted customers around the world through dedicated mobile networks. The company is growing at a rapid rate as global brands look to efficiently and effectively reach parents and children with highly relevant entertainment, which today, is nearly all mobile. Industry leaders in mobile technology, edutainment, broadcast and more license Fingerprint's technology platform and content solutions. Fingerprint-powered networks are also creating new distribution and monetization opportunities for kid-mobile content developers. Fingerprint is funded by leading media and technology investors including Corus Entertainment, DreamWorks Animation and Reed Elsevier Ventures. For more information, visit fingerprintplay.com or facebook.com/FingerprintPlay.