Super Sunday MVP for Kids is New Highlights™ Hidden Pictures™ App
New App Spikes to #1 During the Big Game
SAN FRANCISCO – February 8, 2016 – The new Highlights Hidden Pictures app, created in partnership with Fingerprint, scored a win with American children, as downloads increased by more than 10 times over recent Sundays. The app rose quickly in the App Store to the #1 Kids Game and #2 Kids App overall on Sunday. While more than 100 million viewers watched the iconic football game around the globe, children and adults across America reached for their devices and played Hidden Pictures puzzles, searching for toothbrushes and bananas as well as footballs, whistles and helmets.
A true hall of fame player, Hidden Pictures puzzles were popularized by Highlights for Children in the 1940s which has delivered more than one billion magazines to kids and families. A Hidden Pictures puzzle has appeared in every issue since the magazine's launch. The new app expands on the beloved play pattern in reimagined ways including timed and challenge modes to let kids test their search skills against the clock. New puzzles with a range of themes from sports and amusement parks to travel and history are added regularly.
On Sunday, kids found more than 300,000 hidden objects in the new app. Kent Johnson, CEO of Highlights for Children said, "Just like Americans come together for the big game, American children have been coming together around Highlights Hidden Pictures puzzles for 70 years."
Highlights for Children partnered with Fingerprint, a mobile technology company focused on the kids' market, to reimagine the Highlights brand into a new digital format. The Hidden Pictures app is the first of two Highlights apps being released this winter and spring.
Highlights Hidden Pictures is available for iOS and Android phones and tablets, bringing the fun of hunting for those hard-to-find items to a convenient, on-the-go format. New puzzles are delivered each month, bringing kids hours of Fun with a Purpose™. Touchdown for America's favorite kids' magazine!
About Highlights for Children, Inc.
Devoted to "Fun with a Purpose," global family media brand Highlights for Children has helped children become their best selves for generations. In addition to the flagship magazine, Highlights' other offerings include a preschool magazine (High Five), an infant magazine (Hello), a children's book company (Boyds Mills Press), puzzle book clubs, and a variety of digital products. For more information visit, facebook.com/HighlightsforChildren or twitter.com/Highlights.
About Fingerprint, Inc.
Fingerprint is a global mobile technology company focused on the children's market for education and entertainment products and services. Fingerprint is funded by leading media and technology investors including Corus Entertainment, Dreamworks Animation and Reed Elsevier Ventures. For more information, visit fingerprintplay.com or facebook.com/FingerprintPlay.